Sponsor FAQs

What is the event about, and who is organizing it?

The Trussville Witches Ride is a charity bike ride through the Cahaba Homestead Village Historic District. Each year, the Board accepts nominations from the community for the Beneficiary of the ride. This is done through a Jotform, and the nominations are sent to a third party so that they can black out any identifiers in the nomination. This is done so that there is no bias in the selection process. The Board then selects the nominee whom they believe has the greatest need and could be greatly impacted by the funds donated through the ride.

The Board is comprised of:

Ashley Durrett, President
Chelsea Ray, Vice President
Paige Cofty, Treasurer
Megan Gillespie, Secretary
Tareka Slaughter, Event Coordinator
Brittany Harris, Social Media
Monica Davis, Community Relations
Jaime Giangrosso, Member At Large
Carmen Chapman, Member At Large

Any questions specifically about sponsorships can also be emailed to TWRsponsorships@gmail.com.

What is the date and location of the event?

This year the ride will be held on Saturday, October 24th. Check-In and Pre-Flight Party will begin at Cahaba Elementary School at 4PM, and the Ride will begin at 5PM. Participants will ride from Cahaba Elementary, cross Highway 11 at S. Chalkville Road, and end up at Ferus for an After Party. You can view the route by clicking here.

How many attendees are expected at the event?

Each year the ride has nearly 300 registrants.

What is the target audience for the event?

The Trussville Witches Ride welcomes riders ages 3 and up. Whether you're participating with family, friends, or your coven, everyone is invited to join us for an evening of fun, community, and giving back.

What are the goals and objectives of the event?

The objective is to raise as much as possible for the beneficiary. Our beneficiary, Titan Lutfi, is a 1-year-old who who underwent a life-saving liver transplant and continues to require ongoing medical care. Every registration, sponsorship, and donation helps ease the financial burden on Titan's family while celebrating the power of a community that shows up for its own. Our goal is to raise as much as we can to alleviate some of this financial burden for the family.

Are there any limitations on the number of Sponsors for each tier?

There are no limitations on the number of Sponsors for any tier. To view each tier that is offered, click here.

What is the process for selecting the Presenting Sponsor?

We offer only one Presenting Sponsorship each year, and it is awarded through a bidding process. Before opening it up to the public, we reached out to businesses that had expressed interest in the opportunity last year as a courtesy to let them know it was available. Once a business confirms their commitment and submits payment, the sponsorship is officially secured.

How will Sponsors be promoted before, during, and after the event?

Each Sponsorship Tier is different, but all Sponsors will be promoted through social media and our website, the addition of their company name or logo on signage at the event, the addition of their company name or logo on the T-shirt, a yard sign at Check-In, the opportunity to provide materials for rider swag bags, a shout out from the emcee at the After Party, and will receive at least one free registration.

How will social media posts featuring Sponsors be handled?

Each time a Sponsorship is secured, we will share a post thanking your company through Facebook, Instagram, and Instagram stories.

Are there opportunities for additional marketing or promotional activities during the event?

We are more than happy to feature anything special that you decide to do for the event. For example, a special cocktail, witchy merchandise, a special backdrop at your storefront, an After-After party, etc. Let us know your ideas, and we are happy to help you bring them to life and promote them.

What are the responsibilities of Sponsors regarding their booths or tables at the Pre-Flight Party/Check-In?

Sponsors with booth opportunities may begin setting up at 3:00 PM at Cahaba Elementary before Check-In begins at 4:00 PM. Please let us know in advance if you plan to set up a booth by completing the form that will be emailed closer to the event. Gold Cauldron Sponsors may set up during Check-In, while Platinum Broomstick Sponsors may set up at the After-Party. Sponsors are responsible for providing everything needed for their booth, including tables, tents, signage, promotional materials, and any other display items.

What materials do Sponsors need to provide for their sponsorship (e.g., logos, banners)?

When you sign up for a Sponsorship through this form, we will request that you submit your logo, the correct spelling of your company’s name, your company’s Instagram handle, and contact information for one representative from your company that we can coordinate with.

What is the payment process for Sponsorship?

Sponsors may pay by check or card. If you choose to pay by card, we'll follow up with an electronic invoice. Processing fees apply.

If paying by check, please make checks payable to Trussville Witches Ride and mail them to:

4543 Brexton Street
Trussville, AL 35173

Are there any deadlines for Sponsorship commitments?

The deadline to commit to Sponsor is September 14th.

Will there be opportunities for Sponsors to engage with attendees during the event?

Yes! Gold Cauldron Sponsors may set up booth space and engage with attendees during Check-In at Cahaba Elementary, while Platinum Broomstick Sponsors receive a booth space at the After-Party at Ferus.

Are there opportunities for in-kind Sponsorships or donations?

Absolutely. Please reach out to us if this is something you are interested in.

Can Sponsors provide feedback or suggestions after the event?

A survey will be distributed to Sponsors after the event to provide their feedback.