Sponsor FAQs

What is the event about, and who is organizing it?

The Trussville Witches Ride is a charity bike ride through the Cahaba Homestead Village Historic District. Each year, the Board accepts nominations from the community for the Beneficiary of the ride. This is done through a Jotform, and the nominations are sent to a third party so that they can black out any identifiers in the nomination. This is done so that there is no bias in the selection process. The Board then selects the nominee whom they believe has the greatest need and could be greatly impacted by the funds donated through the ride. The Board is comprised of Karli Langner, President; Shawna Masters, Vice President; Chelsea Ray, Treasurer; Jaime Giangrosso, Secretary; Brittany Elkins, Event Coordinator; Ashley Durrett, Social Media Chair; Alexa Theo, Member At Large; and Dominique Parker, Community Liason. Any questions specifically about sponsorships can also be emailed to TWRsponsorships@gmail.com.

What is the date and location of the event?

This year the ride will be held on Saturday, October 25th. Check-In and Pre-Flight Party will begin at Cahaba Elementary School at 4PM, and the Ride will begin at 5PM. Participants will ride from Cahaba Elementary, cross Highway 11 at S. Chalkville Road, and end up at Ferus for an After Party. You can view the route by clicking here.

How many attendees are expected at the event?

Each year the ride has nearly 300 registrants.

What is the target audience for the event?

Typically participants of the ride itself are women aged 14 and older. Men aged 14 and older may also participate if desired.

What are the goals and objectives of the event?

The objective is to raise as much as possible for the beneficiary. Our beneficiary, Olivia Ulbricht, is a 3-year-old who spent nearly an entire year living at Children’s Hospital while waiting on a heart transplant. She is thriving post-transplant, but her family is burdened by astronomical medical bills. Our goal is to raise as much as we can to alleviate some of this financial burden for the family.

Are there any limitations on the number of Sponsors for each tier?

There are no limitations on the number of Sponsors for any tier. To view each tier that is offered, click here.

What is the process for selecting the Presenting sponsor?

We offer only one Presenting Sponsorship each year, and it is awarded on a first-come, first-served basis. Before opening it up to the public, we reached out to businesses that had expressed interest in the opportunity last year as a courtesy to let them know it was available. Once a business confirms their commitment and submits payment, the sponsorship is officially secured. This year, Mockingbird Day Spa promptly responded and claimed the Presenting Sponsorship. We’re thrilled and thankful to have them as our 2025 Presenting Sponsor.

How will Sponsors be promoted before, during, and after the event?

Each Sponsorship Tier is different, but all Sponsors will be promoted through social media and our website, the addition of their company name or logo on signage at the event, the addition of their company name or logo on the T-shirt, a yard sign at Check-In, the opportunity to provide materials for rider swag bags, a shout out from the emcee at the After Party, and will receive at least one free registration.

How will social media posts featuring Sponsors be handled?

Each time a Sponsorship is secured, we will share a post thanking your company through Facebook, Instagram, and Instagram stories.

Are there opportunities for additional marketing or promotional activities during the event?

We are more than happy to feature anything special that you decide to do for the event. For example, a special cocktail, witchy merchandise, a special backdrop at your storefront, an After-After party, etc. Let us know your ideas, and we are happy to help you bring them to life and promote them.

What are the responsibilities of Sponsors regarding their booths or tables at the Pre-Flight Party/Check-In?

You can come to set your table/booth up at 3PM at Cahaba Elementary before Check-In begins at 4PM. Please let us know beforehand if you plan to take advantage of this opportunity through a form that will be emailed at a later date. We will reserve premium lineup spots for Platinum Broomstick sponsors. Please provide everything that you need for your space, including your own table, tent, marketing items, etc. Silver Spell Sponsors may also attend Pre-Flight and hand out marketing materials/network with other businesses and registrants if they like, but the booth spaces will be reserved for Gold Cauldron and Platinum Broomstick Sponsors.

What materials do Sponsors need to provide for their sponsorship (e.g., logos, banners)?

When you sign up for a Sponsorship through this form, we will request that you submit your logo, the correct spelling of your company’s name, your company’s Instagram handle, and contact information for one representative from your company that we can coordinate with.

What is the payment process for sponsorship?

We ask that you pay by check made out to “Trussville Witches Ride” and mail the check to 3108 Cahaba Park Drive, Trussville, AL 35173.

Are there any deadlines for Sponsorship commitments?

The deadline to commit to Sponsor is September 26th.

Will there be opportunities for Sponsors to engage with attendees during the event?

Sponsors can engage with attendees during the Check-In/Pre-Flight Party. Gold Cauldron and Platinum Broomstick Sponsors have the opportunity to set up a table/booth.

Are there opportunities for in-kind sponsorships or donations?

Absolutely. Please reach out to us if this is something you are interested in.

Can Sponsors provide feedback or suggestions after the event?

A survey will be distributed to Sponsors after the event to provide their feedback.